"Born between 1965 and 1980, generation x members number 50 million in the U.S , comprising 17% of the population. Members of gen x spend $125 billion annually on consumer goods in the U.S. Generation x is characterized by a propensity for technology, skepticism to advertising claims, and attraction to personal style rather than designer price tags.

Members of generation x include a high percentage of entrepreneurs, as well as employees who easily transition from one employer to another. Since generation x members spend a lot of time in front of the computer and are comfortable with e-commerce, high impact internet marketing techniques can help compel gen x individuals to purchase online. "  -OnPoint